A Resource Hub
for Service Designers
Step-by-step reference materials for building and improving services
Handbooks, online courses, knowledge assessments and case studies for enhancing knowledge and skills, plus acquiring qualifications
Workshops in a Box
Knowledge and Skills
Service designers can seek to learn Service Design skills from the few colleges and universities, or find mentors; or, acquire knowledge and skills from the International Service Design Institute.
We help you determine the right level of existing knowledge through assessments, and help you with the resources to fulfill your professional goals.
One of the Hottest Fields — Service Design
Service Designers Are Sought After by Employers
Most industries Hire Service Designers
Industries are realizing the benefits of hiring service designers. Organizations are seeking improvement and a competitive edge by creative services that meet user needs.
Service Designers Are Based All Over the World
A Community of 2 Million and Growing
Service Designers are involved in improving healthcare, community services, energy, utilities, along with managing the human impact from climate change.
Knowledge is Self-Taught or University-Obtained
ISDI Offers Another Option
Rather than scramble for resources, or rely on theory, consider acquiring a foundation with models, tools and templates from those who created the Service Design Book of KnowledgeTM.
Watch a Message from Steven J. Slater, ISDI President
Learn From Expert Service Designers
Steven J. Slater, principal author, has been developing and improving services for more than 30 years. His work includes launching renown U.S. public sector programs, pioneering online fundraising platform and systems, growing significant non-dues revenue for non-profits, and accomplishing lucrative services for global management consulting firms, among others — with traceable revenues of more than $2 billion.
Naomi Lantzman, a long-time university professor with expertise designing course curricula, is also a digital transformation consultant who has spent most of her career between conversion-based marketing campaigns, e-commerce solutions and user experience planning for donor-based non-profit fundraising organizations and private industry.
Comprehensive Service Design learning presented in a sequential order allows learners to begin from their existing skill level to develop or improve a service.
Roll up your sleeves and begin designing a service. Discover components of successful services, recognize key SD models, and identify and convert ideal target audiences. The Apprentice course includes templates and exercises.
Learn to use an Influence Model, a Journey Map, a Blueprint and Touchpoints–the common tools of service design. The Journeyman includes sequential, step-by-step instructions plus descriptive-use case studies.
Many services fail over time. Discover how and why services fail, and uncover any risks that lie ahead. The Master includes diagnostics, benchmarking methods, performance measurements and metrics.
Online Course Bundle
Earn Your Certification Now!
Improve your skills. Improve your resume.
Your ISDI Course Bundle includes:
• Three self-paced service design courses:
The Apprentice, The Journeyman, The Master
• Self-paced learning on your own schedule
• Individual guidance and collaboration
• Supplemental resources and reference guides
Online courses that progress with you, on your time and at your pace. The courses follow a sequential progression of lessons, topics and quizzes, with exercises, scenarios and templates.
Problem Solving Skills
The service design practice includes tools, many of them problem-solving, borrowed from other disciplines. The ISDI courses include tools for evaluating risk, defining ideal target markets, building loyalty programs, determining program gaps, and improving stakeholder communications.
ISDI began building a book of knowledge for the service design practice after a three-year discovery process, which found no consensus for how to practice, including which models to use for given problems.
Tackling the principles of service design enables individuals to assume leadership roles and responsibilities—ultimately acquiring leader experiences from efforts and activities that lead toward successful design outcomes.
The Third in a Trilogy of Service Design Handbooks Published by the International Service Design Institute (Tampa, Fl., April 2020)—The International Service Design...
Essential Service Design Online Course Launched: The Journeyman, A Template for Knowledge, Skills Plus a Certificate
The Journeyman is a step-by-step, sequential how-to course, teaching popular service design models and tools—including a User Influence Model, Journey Maps, Service...
Take 20% Off Your First Course
“It’s not graphic design, interior design, or industrial design, but the lesser-known field of service design. You may not have heard of service design yet, but I’d argue that it’s the most important design subspecialty in the business world today.”