A Resource Hub
for Service Designers

Step-by-step reference materials for building and improving services

Handbooks, online courses, knowledge assessments and case studies for enhancing knowledge and skills, plus acquiring qualifications



Workshops in a Box

Knowledge and Skills

Service designers can seek to learn Service Design skills from the few colleges and universities, or find mentors; or, acquire knowledge and skills from the International Service Design Institute.

We help you determine the right level of existing knowledge through assessments, and help you with the resources to fulfill your professional goals. 

One of the Hottest Fields — Service Design

Service Designers Are Sought After by Employers

Most industries Hire Service Designers

Industries are realizing the benefits of hiring service designers. Organizations are seeking improvement and a competitive edge by creative services that meet user needs.

Service Designers Are Based All Over the World

A Community of 2 Million and Growing

Service Designers are involved in​ improving healthcare, community services, energy, utilities, along with managing the human impact from climate change.

Knowledge is Self-Taught or University-Obtained

ISDI Offers Another Option

Rather than scramble for resources, or rely on theory, consider acquiring a foundation with models, tools and templates from those who created the Service Design Book of KnowledgeTM.

Watch a Message from Steven J. Slater, ISDI President

Learn From Expert Service Designers

Steven J. Slater, principal author, has been developing and improving services for more than 30 years. His work includes launching renown U.S. public sector programs, pioneering online fundraising platform and systems, growing significant non-dues revenue for non-profits, and accomplishing lucrative services for global management consulting firms, among others — with traceable revenues of more than $2 billion.

Naomi Lantzman, a long-time university professor with expertise designing course curricula, is also a digital transformation consultant who has spent most of her career between conversion-based marketing campaigns, e-commerce solutions and user experience planning for donor-based non-profit fundraising organizations and private industry.

Available Courses

Comprehensive Service Design learning presented in a sequential order allows learners to begin from their existing skill level to develop or improve a service.

The Apprentice

Roll up your sleeves and begin designing a service. Discover components of successful services, recognize key SD models, and identify and convert ideal target audiences. The Apprentice course includes templates and exercises.

The Journeyman

Learn to use an Influence Model, a Journey Map, a Blueprint and Touchpoints–the common tools of service design. The Journeyman includes sequential, step-by-step instructions plus descriptive-use case studies.

The Master

Many services fail over time. Discover how and why services fail, and uncover any risks that lie ahead. The Master includes diagnostics, benchmarking methods, performance measurements and metrics. 

Online Course Bundle
Earn Your Certification Now!

Improve your skills. Improve your resume.

Your ISDI Course Bundle includes:

• Three self-paced service design courses:
The Apprentice, The Journeyman, The Master
• Self-paced learning on your own schedule
• Individual guidance and collaboration
• Supplemental resources and reference guides

Featured In:

ISDI’s Approach:

Step-by-Step Learning

Online courses that progress with you, on your time and at your pace. The courses follow a sequential progression of lessons, topics and quizzes, with exercises, scenarios and templates.

Problem Solving Skills

The service design practice includes tools, many of them problem-solving, borrowed from other disciplines. The ISDI courses include tools for evaluating risk, defining ideal target markets, building loyalty programs, determining program gaps, and improving stakeholder communications.

Comprehensive Models

ISDI began building a book of knowledge for the service design practice after a three-year discovery process, which found no consensus for how to practice, including which models to use for given problems.

Leadership Skills

Tackling the principles of service design enables individuals to assume leadership roles and responsibilities—ultimately acquiring leader experiences from efforts and activities that lead toward successful design outcomes.

9 Common Myths About Service Design

We thought this blog post by Sam Ernstzen and Serena Nüsing, from the Scottish Governments’s Digital Directorate, merited posting.  We rarely post articles from another...

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“It’s not graphic design, interior design, or industrial design, but the lesser-known field of service design. You may not have heard of service design yet, but I’d argue that it’s the most important design subspecialty in the business world today.”

- Kerry Bodine

Forester Analyst

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