International Service Design Institute


A Global Resource For Service Design Knowledge

The Institute offers service designers the tools for career advancement – certification-based online courses and handbooks, and trainer guides.

About the Institute

International Service Design Institute was founded as a global resource for helping establish standards for the field of service design. It carries out its mission by engaging service designers through thought leadership and by moderating discussions. Furthermore, it publishes learning materials for career advancement.

The Institute is responsible for the Service Designer’s Handbook Series, a suite of courses and handbooks featuring techniques and case studies for creating designs and conducting performance assessments to improve designs.


“It’s not graphic design, interior design, or industrial design, but the lesser-known field of service design. You may not have heard of service design yet, but I’d argue that it’s the most important design subspecialty in the business world today.”

- Kerry Bodine

Forester Analyst

Articles from the Institute’s IDEA LAB 

One of the Hottest Fields — Service Design

Service Designers Are Sought After by Employers

Most industries Hire Service Designers

Industries are realizing the benefits of hiring service designers. Organizations are seeking improvement and a competitive edge by creative services that meet user needs.

Service Designers Are Based All Over the World

A Community of 2 Million and Growing

Service Designers are involved in​ improving healthcare, community services, energy, utilities, along with managing the human impact from climate change.

Knowledge is Self-Taught or University-Obtained

ISDI Offers Another Option

Rather than scramble for resources, or rely on theory, consider acquiring a foundation with models, tools and templates from those who created the Service Design Book of KnowledgeTM.

Watch a Message from Steven J. Slater, ISDI President

Learn From Expert Service Designers

Steven J. Slater, principal author, has been developing and improving services for more than 30 years. His work includes launching renown U.S. public sector programs, pioneering online fundraising platform and systems, growing significant non-dues revenue for non-profits, and accomplishing lucrative services for global management consulting firms, among others — with traceable revenues of more than $2 billion.

Naomi Lantzman, a long-time university professor with expertise designing course curricula, is also a digital transformation consultant who has spent most of her career between conversion-based marketing campaigns, e-commerce solutions and user experience planning for donor-based non-profit fundraising organizations and private industry.


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