Service Design Learning

Maximize Your Career Potential

ISDI is your resource to learn, share, and collaborate. We offer a Service Design Body of Knowledge (BoK)TM, courses, textbooks, workshops and more. Visit the Idea Lab, browse the Digital Bookshelf and sign up for the newsletter.

Service Designers



Prepare Your Career with Service Design Knowledge – For All Levels

You can be mentored, but still lack a foundation. You can earn a Master’s degree at one of the few universities — and be out of the workforce and take on debt. Or, you can earn a Certificate of Completion for learning Service Design from those who wrote the Service Design Book of Knowledge (BoK) TM through affordable self-paced courses and workbooks.

Service Design Is One of the Hottest Fields

Service Designers Are Sought After by Employers

Most industries Hire Service Designers

Industries are realizing the benefits of hiring service designers. Organizations are seeking improvement and a competitive edge by creative services that meet user needs.

Service Designers Are Based All Over the World

A Community of 2 Million and Growing

Service Designers are involved in​ improving healthcare, community services, energy, utilities, along with managing the human impact from climate change.

Knowledge is Self-Taught or University-Obtained

ISDI Offers Another Option

Rather than scramble for resources, or rely on theory, consider acquiring a foundation with models, tools and templates from those who created the Service Design Book of KnowledgeTM.

Watch a Message from Steven J. Slater, ISDI President

Learn From Expert Service Designers

Steven J. Slater is the principal author for the service design book of knowledge. His experience over 30 years and across multiple sectors in North America and Europe, has led to traceable revenues of more than $2 billion.

Naomi Lantzman, a long-time university professor with expertise designing course curricula, is also a digital transformation consultant who has spent most of her career between conversion-based marketing campaigns, e-commerce solutions and user experience planning for donor-based non-profit fundraising organizations and private industry.

ISDI Approach:

Step-by-Step Learning

Online courses that progress with you, on your time and at your pace. The courses follow a sequential progression of lessons, topics and quizzes, with exercises, scenarios and templates.

Problem Solving Skills

The service design practice includes tools, many of them problem-solving, borrowed from other disciplines. The ISDI courses include a number of these tools, including ones for evaluating risk, defining ideal target markets, building loyalty programs, determining program gaps, and improving stakeholder communications.

Comprehensive Models

ISDI began building a book of knowledge for the service design practice after a three-year discovery process, which found no consensus for how to practice, including which models to use for given problems.

Leadership Skills

Tackling the principles of service design enables individuals to assume leadership roles and responsibilities—ultimately acquiring leader experiences from efforts and activities that lead toward successful design outcomes.

Prototyping Services Case Study: Storm Rescue Operations

Prototyping Services Case Study: Storm Rescue Operations

As Dorian moves its way up the U.S. coast, I’m reminded of our prototyping exercises for FEMA, our crisis communications team hunkered down for two weeks, devising plans for how FEMA would respond and operate its communications for future disasters

Available Courses

ISDI Learning is based on the Service Design Book of Knowledge (BoK)TM

The Apprentice

Roll up your sleeves and begin designing a service. Discover components of successful services, recognize key SD models, and identify and convert ideal target audiences. The Apprentice course includes templates and exercises.

The Journeyman

Building upon the user-centric approach defined in The Apprentice, learners progress through ideation methods, and demand models, journey maps, service blueprints and touchpoints. Each model and tool includes templates and scenarios.

The Master

Many services fail over time. Discover how and why any particular service is failing, and uncover any risks that lie ahead.  The Master includes diagnostics, methods for benchmarking, performance measurements and metrics. 

Take 20% Off Your First Course


“It’s not graphic design, interior design, or industrial design, but the lesser-known field of service design. You may not have heard of service design yet, but I’d argue that it’s the most important design subspecialty in the business world today.”

- Kerry Bodine

Forester Analyst

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