Defining a Service

Defining a Service

I bet most of us are rarely aware when we are using a service.  But we use them every day to accomplish significant and insignificant tasks.  Our definitions of services come from economics.  Economists categorize and measure services as part of their calculations of...
The Goal of Service Designers

The Goal of Service Designers

“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs, co-founder, Apple Many service designers, who primarily focus on creating worthwhile user experiences, fail to realize the need to satisfy business requirements. An article...
Learn Service Design!

Learn Service Design!

As a service designer, you create valued user experiences to satisfy customer needs.  Service designers work with leaders to ensure their organizations meet their goals through the customer experience. Service designers are currently involved in advancing health,...