Our Online Courses
Learn what makes a service successful. The Apprentice introduces service design, the role of a service designer, some of the popular tools, and includes ideation models for coming up with new services.
Learn how to use an Influence Model, a Journey Map, a Blueprint and Touchpoints–the common tools of service design. The Journeyman includes sequential, step-by-step instructions along with case studies.
What You Can Expect
Each course builds on the other so learners can obtain a foundation of Service Design through The Apprentice, use models and tools from The Journeyman, and test and diagnose with The Master.
After completing the three courses in succession, learners will gain the skills to function as a service designer and with the confidence to build and improve services. In fact, we believe our learners will have more knowledge than many others claiming to be service designers.
Each course includes a digital textbook, easy-to-follow videos and audio, case studies, handouts, practice exercises, and quizzes, along with other learning aides. Upon complete of all three courses, graduates will receive credentials suitable for curricula vitae.
Meet Your Instructors
Steven J. Slater
As a service design pioneer, Steven has put his skills to use for building lines of service, otherwise known as new lines of business. He practices service design from a systems engineering approach supported by modeling and analytics.
Service Design experiences happen at the intersection of consumer needs, business model, and brand. Companies that neglect one or more pieces of this innovation puzzle will be forever relegated to mediocrity.