Our Online Courses

The Apprentice

Learn what makes a service successful.  The Apprentice introduces service design, the role of a service designer, some of the popular tools, and includes ideation models for coming up with new services.

The Journeyman

Learn how to use an Influence Model, a Journey Map, a Blueprint and Touchpoints–the common tools of service design. The Journeyman includes sequential, step-by-step instructions along with case studies. 

The Master

Prototyping, monitoring, and diagnosing services. Measuring performance using research and other feedback tools. Plus, the ways to avoid failure.

What You Can Expect

Each course builds on the other so learners can obtain a foundation of Service Design through The Apprentice, use models and tools from The Journeyman, and test and diagnose with The Master.

After completing the three courses in succession, learners will gain the skills to function as a service designer and with the confidence to build and improve  services. In fact, we believe our learners will have more knowledge than many others claiming to be service designers.

Each course includes a digital textbook, easy-to-follow videos and audio, case studies, handouts, practice exercises, and quizzes, along with other learning aides.  Upon complete of all three courses, graduates will receive credentials suitable for curricula vitae.

 

Meet Your Instructors

Steven J. Slater

As a service design pioneer, Steven has put his skills to use for building lines of service, otherwise known as new lines of business. He practices service design from a systems engineering approach supported by modeling and analytics.

Naomi Lantzman

Naomi Lantzman has developed dozens of digital marketing, web development and graphic design courses for universities and colleges, and continues to teach in classrooms and online for a number of colleges and universities.

Service Design experiences happen at the intersection of consumer needs, business model, and brand. Companies that neglect one or more pieces of this innovation puzzle will be forever relegated to mediocrity.

Kerry Bodine

Vice President and Principal Analyst, Forrester Research