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The Apprentice

Learn how to identify successful services, quickly evaluate new ideas, cultivate ideal users and turn your ideal users into avid brand loyalists.

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Course Resources

Digital Textbook

Download your course textbook to use alongside the video lessons in this course. The textbook contains case studies, tools and templates.

Service Design Drive

Access a storage drive of real-life examples from students who have taken this course. Upload and share how you’ve used Service Design tools and techniques.

Collaboration Hive

Connect and collaborate with students and instructors in the Hive. Ask questions related to The Apprentice course and receive feedback on your work.

What You Can Expect

Each course builds on the other so learners can obtain a foundation of Service Design through The Apprentice, use models and tools from The Journeyman, and test and diagnose with The Master.

After completing the three courses in succession, learners will gain the skills to function as a service designer and with the confidence to build and improve  services. In fact, we believe our learners will have more knowledge than many others claiming to be service designers.

Each course includes a digital textbook, easy-to-follow videos and audio, case studies, handouts, practice exercises, and quizzes, along with other learning aides.  Upon complete of all three courses, graduates will receive credentials suitable for curricula vitae.


Steven J. Slater

Naomi Lantzman

More Learning Options

Browse our digital bookshelf and find textbooks, templates and resources to enhance your Service Design learning.