Learner Takeaways

Topic 3

Survey research can be complex and involve much trial and error.  Here we include some of the lessons we have learned  Hopefully, these will jump-start your efforts.

Feedback Best Practices

♦  Soliciting feedback should be an ongoing process.

♦  Assume all responses are anonymous but consider offering an option to self-identify.

♦  Make rating scales consistent throughout.

♦  Take opportunities to observe users interacting with a service, which oftentimes provides more useful feedback than respondents can offer.

♦  Build questions that allow respondents to answer in short, concise responses. Use open-ended questions sparingly.

♦  Avoid asking more than 10 questions. Respondents tend to abandon long surveys.

♦  Ask one question at a time.

Next Steps

Click each topic link below to continue the course.