Defining Service Design
Service design is a ‘non-aesthetic’ design practice used for service providers offer an intangible benefit to its users.
Skilled service designers use the field’s techniques – on behalf of service providers – to create and improve services for achieving predictable, successful service outcomes.
Service designers will repair and improve existing services by assessing their value and then deciding whether to improve the service with adjustments or modifications.
A successful service will satisfy the needs of users with a reliable service journey experience.