Frequently Asked Questions

There are growing numbers of service designers, increasing demand of employers, yet the number of learning opportunities remains low. That’s why we established the International Service Design Institute. The Institute is for new or accomplished service designers, or those wanting to satisfy their curiosity.

The International Service Design Institute offers e-course training, reference books, white papers, plus, workshop exercises for trainers.

What is Service Design?

There are a number of interpretations for the meaning of service design. In our interpretation, service design is an approach, an entire discipline, used to develop and improve services – Lines of Service (LOS).

The main difference between building a new line of business and developing a line of service is, a new line of business is oriented to use costs to drive revenue, with profit as the measure of performance. A new line of service, however, is meeting a user need — for the purpose of developing advocates who will help grow the brand or service through loyalty — including repeated use and personal endorsements.

Service design is considered a user-centric approach, that is, services are designed around users. Most of all, services are intended to satisfy the needs, wants and desires of users.

Common tools and models used by service designers include personas, Journeymaps, Blueprints, Touchpoints, service concepts, service evaluations, influence models and others.

The models and tools are highly visual, requiring service designers to depict their use and implementation in one way, and their results in another.

Because of this, there are those who confuse service designers with graphic designers. Yet a service designer doesn’t need graphic design skills to be an effective communicator. They only need to be excellent communicators who know how to communicate with visuals. This is because visualization is a universal language.

Design thinking is an important input into service concepts, for developing new service ideas, or for problem solving to improve services.

User experience design skills help service designers develop or improve those services that use or rely on automated interface (technology).

ISDI Courses

Do I need to have any experience in Service Design?

With 3 core courses taught from a beginner through master level, you’ll gain well-rounded knowledge and tutorials to help guide you on your learning journey.

Why should I sign up for a course?

The courses are set up so that anyone can adopt practices of Service Design from any perspective where they operate in a business or service organization.

How are the courses structured?

You’ll follow a curriculum built off of real-world experiences, necessary skills and wisdom collected over the years from experiences in business settings.

Can I cancel anytime?

If for any reason you don’t feel this course was of value, you can apply for a refund within 72 hours. Please contact us to request a refund by clicking here.

How long are the courses?

The courses are self-paced. The modules will take about 2 hours each to review. Assignment timing may vary.

What do I get when I enroll?

Each course has videos, digital textbooks, templates, case studies and other material necessary to understand the concepts.