Service Design has increasingly attracted leaders from the largest global consumer-based corporations for seeking ways to engage users and create loyalists. The practice of Service Design is similar to other non-aesthetic practices in that it’s based on user-centric principles to organize disparate components – people, process, and technology – for developing and improving services.

Service Design has attracted advocates from among global consumer-based corporations seeking a competitive edge, to financial institutes seeking better ways to convey their services, and to governments who desire a more seamless integration between its services and the public.

A successful service is one that reliably and repeatedly creates unique, individual, positive experiences and using Service Design, you can achieve new revenue, engage millennials, foster loyalty and collaboration, and ensure long-term sustainability for programs and services.

Apple founder Steve Jobs was one of the earliest adopters of Service Design. His experimenting with the techniques led to the idea for launching Apple retail stores and influenced their design – toward creating unique experiences for customers. His goal in using service design was to convert the curious into customers, and customers into loyalists.

The International Service Design Institute captures these case studies and many others to explain and demonstrate how these techniques are used to build and improve services of all kinds. Our resources include courses, books, and workshops.

While Service Design is a matriculated field of study at several universities, it remains a field that is not taught from a practical approach, or for that matter, sequentially. That’s why we formed International Service Design Institute.

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