The Handbook is a step-by-step reference book for Service Designers and others for building and improving Services 

The International Service Design Institute (ISDI) has re-launched The Apprentice, a knowledge resource for building and improving services.  The reference is available on

The Apprentice is in response to high demand for a reference on service design techniques. The field of service design offers few opportunities for acquiring service design knowledge.

“The Apprentice covers a foundation of service design, from ideation, to identifying services, methods for creating loyalists and service design job opportunities,” Naomi Lantzman, co-founder of ISDI, said. “The book provides learners with practical hands-on service design essentials.

A service designer develops services, as a product designer develops products.  The field of service design has evolved as a practice over the past 32 years with more than 2 million practitioners.

To purchase on The Apprentice on Amazon: The Apprentice, or

About the International Service Design Institute

The International Service Design Institute (ISDI) is an educational corporation established in 2018. Its purpose is to provide professional development resources to service designers. These include handbooks, online courses, and workshop materials for presenters.

ISDI co-founders include Steven J. Slater and Naomi Lantzman.

Further information about ISDI, the Service Design standards and foundation project, along biographies of the founders, visit

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