The International Service Design has released “The Apprentice,” the first in a three-part series – Service Design Book of Knowledge(tm) – as part of a project to establish standards and practices for service designers to practice the field of service design.

Service Design is the only field of practice dedicated to developing (designing) services. Services, which all of us rely on, make up 80% of the world’s developed economies. Some 2 million service designers are responsible for innovative and disruptive services with aims to boost our standard of living.

The Apprentice covers fundamentals of components of a service, ideation, and user loyalty, among other topics. The book, and course, explain the concepts using familiar anecdotes, which critics say make it easily understand. The Apprentice, ideal for a reference for service designers and their teams, covers both standards and best practices.

Your copy of The Apprentice is available on Amazon

To learn more about our project to standardize service design:

Available Courses

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The Apprentice
Learn what makes a service successful. The Apprentice introduces service design, the role of a service designer, some of the popular tools, and includes ideation models for coming up with new services. Click here to sign up »

The Journeyman
Learn how to use an Influence Model, a Journey Map, a Blueprint and Touchpoints — the common tools of service design. The Journeyman includes sequential, step-by-step instructions along with case studies. Click here to sign up »

The Master
Learn to prototype a service, work with feedback, diagnose service problems, recover services and test and measure user satisfaction. The Master is the only service design course of its type that helps service designers take their designs and completed services to greater success. Click here to sign up »