We have organized our materials in ways of meeting your needs. Any the following options take you to next steps.

1. Take our placement assessment.

2. Check out “Find Yourself,” to see if we address your needs, including links.

3. Scroll down to select the main offerings.

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Find Yourself

Click on the headings to explore your interests.

I'm Just Starting Out

You might find our course and handbook, The Apprentice, an ideal starting point.

I Consider Myself Mid-level

Our Journeyman course and handbook were developed for those with a background in service design and who desire a complete guide for how to design services.

I have a lot of experience but looking to refresh my skills

You might find yourself as a good match for The Master, our most advanced course and handbook learning.


I am looking for templates and tools to use with clients

Our book, Service Design Models, Tools & Templates is a compendium of the most critical tools across our materials.

Where can I find reference handbooks?

Standalone book or to accompany the online course. The handbooks cover much more content than the online course with layouts that open up for large image views.

Are there white papers I can download?

Download white papers.

Do you have workshops?

Our workshops will be available to download. Please stay in touch!


Sequential Approach to Learning


We offer three online courses that are divided into The Apprentice, covering the fundamentals of the field of Service Design, The Journeyman, with tools and templates focused on designing successful services, and The Master, a guide to improving services.

All of the courses adhere to ISDI’s sequential learning method, in which the material is presented in succession for designing services and by which the information builds on what was already taught.


Each course is divided into six modules with in-depth topics and includes instructional videos, case studies, vignettes, diagrams, and templates, along with terms that are defined.

The courses are self-paced and take approximately 3 to 4 hours to complete.

The Apprentice

The Apprentice, Part I in the Service Designer’s series, is a primer (comprehensive introduction) to the field of Service Design, covering the role of a service designer, the essentials of how a service operates, and the criteria for successful services, plus much more.

The Journeyman

The Journeyman, Part II in the Service Designer’s series, is for designing services and includes step-by-step instruction for using the most Service Design techniques, including journey maps, service blueprints, and touchpoints, and more.

The Master

The Master, Part III in the Service Designer’s series, is for improving services, covering user feedback, service prototyping, measuring user experiences, diagnosing services that fail to perform, and service recovery planning and execution.


We offer handbooks to accompany the online courses and as career references. Each of the softcover books includes step-by-step instructions, practical use templates, large double-page diagrams, with stories for each technique.



Be Relevant! A Guide to Service Design in the Non-Profit World

Be Relevant! is the first complete guide to designing services for the non-profit sector.  The book was written based on decades of experience designing and improving services for non-profits, including NGOs, fundraising organizations, and membership associations.

The book addresses common challenges facing leaders in the non-profit sector, including new ways of solving familiar, recurring problems, ways of earning additional revenue from limited resources, and acquisition and retention of members, donors customers, and users.

Book cover Service Design Models, Tools & Templates

Service Design Models, Tools & Templates

Service Design Models, Tools & Templates is a softcover collection of techniques from the Institute’s Service Designer’s Series: The Apprentice, The Journeyman, and The Master.

The book lays out each of the techniques in sequential order, making it easy to use for designing and improving services – the right technique through each of the phases.



Contact us if you have any questions.