Professional Development for Service Designers

The Apprentice

The Apprentice, both the online course and separate handbook, are the first of a three-part series of ISDI’s sequential learning. 

The Apprentice covers the fundamentals of service design, including how to structure a service, service concepts,* service evaluations*, and developing loyal users. 

All instruction includes techniques explained, models, images, charts, diagrams, templates, and case studies.  

* These topics are found in academia and re-created here with proprietary models and explanations. 


Services versus a products

Service design capabilities within organizations

Determining ideal users

Converting users into loyalists

Service designers involved in solving the world’s toughest challenges

And more . . .

It matters little whether you are a novice or a professional


  • Curious about Service Design?
  • Looking to start a service design career or improve?
  • Seeking credentials to advance?
  • Wantng o acquire some of the most empirical problem-solving techniques?
  • Ready to bring the benefits of service design into your organization?

"The Apprentice helped me jump-start my career as a service designer."

Julia S.