Introduction to The Apprentice

THE APPRENTICE INTRODUCTION Introducing  The Apprentice The Apprentice, Volume I of the International Service Design Institute’s Handbook Series, is a primer on service design. The Apprentice exists in a handbook and a course. The material was accumulated and...

Continue The Apprentice

THE APPRENTICE Trial Ended Next Steps This trial has ended. To continue valuable service design lessons, with more models, tools, templates and exercises, plus an International Service Design Institute certificate –  Purchase The Apprentice and recieve 10%...

Module 1: Defining a Service

DEFINING A SERVICE Module 1 Overview While there are a number of interpretations for the term service design, at the International Service Design Institute we use the approach of a user-centric discipline. This means that all of the methods and techniques for...

Module 2: Creating Successful Services

CREATING SUCCESSFUL SERVICES Module 2 Service Designers Need Only Satisfy Users For a Service To Succeed “Value that matters is the value in the customer’s experience, not the value of the product.” A.S. Khalifa Behavioral Researcher Despite what...

Module 3: Service Design Process & Technology

PROCESS & TECHNOLOGY Module 3 Services Are Made of Separate Components The 10,000-Meter View of A Service System of Services Most services are a sum of parts that can only deliver a complete service experience when the parts are integrated.  It’s almost like a...
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