Introduction

INTRODUCTION The Apprentice Begins Your Journey to Learning Service Design The Apprentice Covers: The growing need for well-designed services – the economics of services How service design came to be and has evolved Lexicon for useful terms and references...

Introduction to The Apprentice

THE APPRENTICE INTRODUCTION The Apprentice Begins Your Journey to Learning Service Design The Apprentice Begins Your Journey to Learning Service Design The Apprentice is the first part of a three-part curriculum. The first two parts are for learners to begin designing...

Module 1: Defining a Service

DEFINING A SERVICE Module 1 While there are several interpretations for the term “service design,” at the International Service Design Institute we use the approach of a user-centric discipline. This means that all of the methods and techniques for...

Module 2: Creating Successful Services

CREATING SUCCESSFUL SERVICES Module 2 Service Designers Need Only Satisfy Users For a Service To Succeed “Value that matters is the value in the customer’s experience, not the value of the product.” A.S. Khalifa Behavioral Researcher Despite what...

Module 3: Service Design Process & Technology

PROCESS & TECHNOLOGY Module 3 Services Are Made of Separate Components forSystem of Services Most services are a sum of parts that can only deliver a complete service experience when the parts are integrated.  It’s almost like a computer or any other electronic...