Module 5: Understanding Users

UNDERSTANDING USERS Module 5 The Importance Of Understanding Users One our learners asked us recently, “Why do you continue to refer to those who use services as ‘users’ and not customers?” Our learner was a researcher whose career was focused on...

Module 6: Creating Loyalists

CREATING LOYALISTS Module 6 Getting to Loyalty Major service providers strive to create loyalists. These are repeat customers who an organization or company can rely on as a steady, reliable source of income. They can also be advocates for a brand by encouraging...

Module 7: The Apprentice Conclusion

GOING FORWARD Module 7 Service Designers Solving Some of the World’s Leading Challenges It’s an ideal time to enter the field of service design. Based on the growing number of service designers, the increasing opportunities for service design matriculation, and...

Module 3: Unpacking Service Design

UNPACKING SERVICE DESIGN Module 3 Enter The Field of Service Design Service Design is a practice for arranging people, process and technology – separate components – and turning them into viable services.  These services are valued by service providers because they...