Introduction to The Journeyman

THE JOURNEYMAN Introduction Congratulations on signing up for The Journeyman Course Objective In the series of courses offered by the International Service Design Institute, The Journeyman was developed to offer learners models, tools and resources to build and...

Module 1: Developing Ideas for New Services

NEW IDEAS FOR SERVICES Module 1 A successful service requires meeting and satisfying user needs. That only occurs when Service Designers understand what users’ need, want and desire. A successful service requires meeting and satisfying user needs. That only occurs...

Module 2: Creating a User Experience

USER EXPERIENCES Module 2 Service designers need personal user data to create unique service experiences.  That requires users share their personal data, often to anonymous service providers.  While that requires degrees of trust, surprisingly that’s not too difficult...

Module 3: Shaping a Service

INFLUENCING USERS Module 3 User Influence Model Since the legend of the Fisher King and the holy grail, most of us have sought to learn how to persuade someone to change their point of view. In the meantime, there is the User Influence Model.TM A User Influence Model...

Module 4: User Journeys

USER JOURNEYS Module 4 A Journey Map is a visual display showing  how users engage with a service.  The tool is used by service designers to find the limitations of a service. Users are observed, or they report their experiences and those observations are plotted on a...