Introduction to The Journeyman

THE JOURNEYMAN Introduction Congratulations on signing up for The Journeyman Course Objective In the series of courses offered by the International Service Design Institute, The Journeyman was developed to offer learners models, tools and resources to build and...

Module 1: Service Ideation

SERVICE IDEATION Module 1 Typically there are pressures on an organization to develop new lines of business (LOB) or services (LOS).  These pressures can be internal and external, but nonetheless, they are rooted in the need to grow as an organization. An organization...

Module 2: Shaping User Experiences

CREATING USER EXPERIENCES Module 2 UP FRONT This module focuses on user data for shaping service experiences. Topics include: ♦  Acquiring User Data ♦   Shaping Service Experiences       INTRODUCTION Increasing numbers of consumers share a surprising...

Module 3: Shaping a Service

INFLUENCING USERS Module 3 User Influence Model Since the legend of the Fisher King and the Holy Grail, many have sought to learn how to influence others. In the meantime, there is ISDI’s User Influence Model. Influence models comprise a series of messages...

Module 4: User Journeys

USER JOURNEYS Module 4 Since the original Journey Map in 2000, the tool, nowadays, has become closely associated with service design.  The tool is widely used to learn and understand users’ interaction with a service to improve service experiences. The results...