Introduction to The Master

THE MASTER Introduction Congratulations on signing up for The Master Course Objective In the series of courses offered by the International Service Design Institute, The Master is a step-by-step guide that anyone in the business or non-profit world can use to build or...

Module 1: The Value of User Data

THE INFLUENCE OF DATA Module 1 Introduction  Gaining an understanding of users, shoppers, members, is critical to short and long-range planning in every sector of business. When a service designer has this information, they can design services to user needs,...

Module 2: User Feedback

USER FEEDBACK Module 2 About This Module I know of no better way to improve a service then by gathering feedback from end-users.  User feedback is an approach for uncovering the motivations and aspirations of users. It’s also a way to validate users’ needs and...

Module 3: Prototyping Services

SERVICE PROTOTYPING Module 3 Prototyping Service prototyping is testing a service using visual or physical replications, before a launch.  Universally, prototypes are used to assess the attributes of a design before the final design. Service prototyping typically...

Module 4: Measuring User Experiences

MEASURING USER EXPERIENCES Module 4 User Experiences Our approach with this module is to arm service designers with models and techniques that will help them learn the motivations of users.  The insights are used to create and enhance service experiences. Each...
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