by admin | May 12, 2020 | The Master
THE MASTER Introduction Congratulations on signing up for The Master What’s Covered? We made a number of choices about what to include in The Master to help learners discover how and why any particular service is failing, and uncover any risks that lie ahead. The...
by admin | Jan 29, 2019 | The Master
THE POWER OF DATA Module 1 USER EXPERIENCES Business leaders rely on business financials and market data in everyday decisions and also for long-range planning. Service designers, meanwhile, seek user data to plan and shape service experiences. Service designers are...
by admin | Dec 25, 2018 | The Master
USER FEEDBACK Module 2 Improving user experiences involves collecting, synthesizing, and analyzing user feedback. From user feedback, service designers are able to test and measure key determinants for shaping a service, such as user interests in the service outcome,...
by admin | Nov 27, 2018 | The Master
SERVICE PROTOTYPING Module 3 Introduction to Service Prototyping Prior to launching a service, service designers will test the design. Depending on a number of factors, the test will be a visual rendering or a physical replication. Key Point All testing requires a...
by admin | Oct 25, 2018 | The Master
MEASURING USER EXPERIENCES Module 4 The aim of this module is to arm service designers with techniques to help them determine whether or not a service succeeds in its goals. The measurements featured here, borrowed from human behavior disciplines, reveal user...
