The Third in a Trilogy of Service Design Handbooks Published by the International Service Design Institute

(Tampa, Fl., March 25, 2020) — The International Service Design Institute has released The Master, the third in a trilogy of handbooks for service designers. Service Design is a practice for building services, as product design is a practice for building products.

“The Master is a collection of models, tools and case studies for service designers to measure the use, quality and performance of services,” accomplished service designer Steven J. Slater said, a co-founder and author of The Master.

Approximately 2 million professionals consider themselves service designers, as do user experience designers and design thinkers. Their numbers are growing with the increasing importance of services in the global nations’ service-driven economies.

The Master is the final book in the reference handbooks that were heavily researched and written based on real-world practice. The handbooks are for service designers to build services in a logical, step-by-step sequence. The topics covered include generating and validating ideas for new services, models and tools for constructing two-dimensional services, and measurements to gauge service impact and performance. Each topic appears in sequence starting with The Apprentice, then The Journeyman, and now The Master.

About the International Service Design Institute
The International Service Design Institute (ISDI) is a Tampa, Fl.-based professional development corporation established in 2018. Its purpose is to preserve the field of Service Design. ISDI sells books, online courses, and workshops.

ISDI co-founders include Steven J. Slater, and Naomi Lantzman.

Further information about ISDI, the Service Design standards and foundation project, along biographies of the founders, visit

Available Courses

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The Apprentice
Learn what makes a service successful. The Apprentice introduces service design, the role of a service designer, some of the popular tools, and includes ideation models for coming up with new services. Click here to sign up »

The Journeyman
Learn how to use an Influence Model, a Journey Map, a Blueprint and Touchpoints — the common tools of service design. The Journeyman includes sequential, step-by-step instructions along with case studies. Click here to sign up »

The Master
Learn to prototype a service, work with feedback, diagnose service problems, recover services and test and measure user satisfaction. The Master is the only service design course of its type that helps service designers take their designs and completed services to greater success. Click here to sign up »