The Journeyman explains common service design techniques, including popular models and tools–including a User Influence Model, Journey Maps, Service Blueprints and Touchpoints.

The International Service Design Institute has updated The Journeyman for service designers to refresh their skills during this difficult time, for others to learn new ways of using familiar service design models and tools, and to earn an International Service Design Institute – The Journeyman Certificate of Completion.

The Journeyman course is a great refresher for accomplished service designers, plus, a way for others to boost their service design skills, and for those who want to learn service design,” master service designer Steven J Slater said, co-founder of the Tampa, Fl.-based International Service Design Institute. Slater has more than 35 years experience building and improving services for multi-nationals, non-profits, and the public sector.

The professional development offerings published by the International Service Design Institute show step-by-step, sequential methods for designing and improving services. “Our purpose is to help service designers build better services,” Slater said. “To do that, our approach is to progress the skills of a service designer while helping them build and improve step-by-step. And as far as I know, we are the only ones in the service design field offering a comprehensive approach to service design.”

The Journeyman course was created from a multitude of sources, including academia, plus practical use based on success and failure of designing services. Only the techniques, models and tools that have proven over again are included in The Journeyman.

About the International Service Design Institute
The International Service Design Institute (ISDI) is a Tampa, Fl.-based educational corporation, established in 2018. Its purpose is to advance the field of service design by preparing service designers.

ISDI offers service designers professional assessments, reference books and online courses. It also offers service design and leadership trainers materials to supplement their training, including turnkey workshops-in-a-box.

Steven J. Slater and Naomi Lantzman are International Service Design co-founders.

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Available Courses

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The Apprentice
Learn what makes a service successful. The Apprentice introduces service design, the role of a service designer, some of the popular tools, and includes ideation models for coming up with new services. Click here to sign up »

The Journeyman
Learn how to use an Influence Model, a Journey Map, a Blueprint and Touchpoints — the common tools of service design. The Journeyman includes sequential, step-by-step instructions along with case studies. Click here to sign up »

The Master
Learn to prototype a service, work with feedback, diagnose service problems, recover services and test and measure user satisfaction. The Master is the only service design course of its type that helps service designers take their designs and completed services to greater success. Click here to sign up »