NEWS RELEASE (Tampa, Fl., January 2021) — Three-quarters of service designers in a new poll by the International Service Design Institute, say they are seeing more available service design jobs than ever. The results are another indication that service design, a user-centric practice for designing and improving services, is one of the fastest-growing fields.

“There are a number of anecdotes to show service design is growing in awareness, preference and demand,” Steven J. Slater, International Service Design Institute chief service designer and co-founder, said. “The seeming growth of Service design is due to the growth of services around the world, and also because the profession is both fulfilling and rewarding.”

Pie chart showing the services Sector

Source: U.S. Bureau of Economic Analysis. (Accessed 2021)

Services, a leading category of business output that economists use to monitor economic health, include transportation, utilities, retail, information, finance and insurance, real estate, professional and business services, technical services, education, health, leisure and hospitality, and public administration. The service designers participating in this survey conducted late fall were largely represented in these industries, with healthcare, public services, consumer services, and technology topping out. The results also showed technology employs the most and pays the best.

While unscientific, a recent count on LinkedIn of those with ‘service designer’ in their title numbered 2,260,000. And while service designers were predominantly European, nowadays service designers can be found around the world with growing numbers in Western Africa, Southeast Asia, China, and Russia.

These and other findings can be found here, with a full report due out soon.

The International Service Design Institute ( is a Tampa, Fl.-based professional development corporation publishing service design books, online courses, and workshops. ISDI provides its learning materials to academic and corporate institutions, service providers, design agencies, and individual learners.

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