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Learn what makes a service successful. The Apprentice introduces service design, the role of a service designer, some of the popular tools, and includes ideation models for coming up with new services.

Learn what makes a service successful. The Apprentice introduces service design, the role of a service designer, some of the popular tools, and includes ideation models for coming up with new services.

The Apprentice, Part I in the Service Designer’s Handbook series of books and courses, is a foundational reference intended to help junior service designers, or those curious about the Service Design, begin the first steps to developing new Lines of Service (LOS). Topics include deconstructing service experiences, bringing service design into organizations by leading service concepts and service evaluations (service ideation), plus defining ideal ‘users, and techniques for developing user loyalty.

The course is made up of 6 modules and takes between 2-4 hours to complete.