Many service providers are taking advantage of Touchpoints, a communications channel that service providers use to communicate with users to enhance their experiences. But many are not. Touchpoints are used for influencing users’ experiences and gathering...
Numeric or quantitative results are opportunities to tell powerful narratives, the foremost expert on visualizing information Edward Tufte, says. Tufte, a statistician, and artist have written, designed, and self-published four books on data visualization including...
An excerpt from ISDI’s The Apprentice Part I, from the three-part Service Designer’s series of books and courses. The Origins of Service Design The founding of service design is often associated with G. Lynn Shostack, a Citibank marketing executive, who in 1983...
An excerpt from ISDI’s The Apprentice Part I, from the three-part Service Designer’s series of books and courses. Service designers are thrust into any number of interesting and rewarding challenges as they create services and improve existing ones. The field of...
An excerpt from ISDI’s The Apprentice Part I, from the three-part Service Designer’s series of books and courses. SERVICE DESIGN AND DISRUPTIVE INNOVATION There is a raging debate among economists whether we can innovate our way out of a slowing economy due to a...
