Growth of Service Design

Growth of Service Design

An excerpt from ISDI’s The Apprentice Part I, from the three-part Service Designer’s series of books and courses.     The Origins of Service Design The founding of service design is often associated with G. Lynn Shostack, a Citibank marketing executive, who in 1983...
An Introduction To Service Design

An Introduction To Service Design

An excerpt from ISDI’s The Apprentice Part I, from the three-part Service Designer’s series of books and courses.   Service designers are thrust into any number of interesting and rewarding challenges as they create services and improve existing ones.   The field of...