Join The Master Waiting List

Be the first to find out when The Master course is open.

About The Master

Many services fail at along various points. And those who manage services are responsible but don’t always know what went wrong, or the risks ahead.

The Master is a compendium of practical, proven methods for diagnosing, fixing and improving services. This course is for those with an understanding of Service Design and want an expertise that leads to a leadership perspective in any service field.

While You’re Waiting

Check out the following Service Design courses and resources.

Digital Textbook

Download your course textbook to use alongside the video lessons in this course. The textbook contains case studies, tools and templates.

The Apprentice

Services identification and the need for innovation. Defining a ‘quality’ service. Understanding the components of a successful service; and creating user loyalty.

The Journeyman

Understanding user needs, developing Demand Models to attract users. Journey Maps to uncover Touchpoints. And Service Blueprints, plus more.

What You Can Expect

Each course builds on the other so learners can obtain a foundation of Service Design through The Apprentice, use models and tools from The Journeyman, and test and diagnose with The Master.

After completing the three courses in succession, learners will gain the skills to function as a service designer and with the confidence to build and improve  services. In fact, we believe our learners will have more knowledge than many others claiming to be service designers.

Each course includes a digital textbook, easy-to-follow videos and audio, case studies, handouts, practice exercises, and quizzes, along with other learning aides.  Upon complete of all three courses, graduates will receive credentials suitable for curricula vitae.

Frequently Asked Questions


Steven J. Slater

Naomi Lantzman

More Learning Options

Browse our digital bookshelf and find textbooks, templates and resources to enhance your Service Design learning.