Topic: 5.1 Discovering Users

DISCOVERING PERSONAS Topic 1 The Value of Personas Google, Airbnb, Walmart, Starbucks, Uber, Capital One, and Marriott are among service-oriented consumer brands relying on personas to manage users. These companies use personas as a marketing tool to target users,...

Topic: 5.2 Why Personas Matter

DISCOVERING PERSONAS Topic 2 Building A Persona Once you buy into using personas, no doubt you will want to know how to build one. If you are starting from scratch, with little to go on but a hunch, you might begin by creating a test model.  Questions you might ask a...