by Steven Slater | Oct 30, 2019 | The Apprentice
DISCOVERING PERSONAS Topic 1 The Value of Personas Google, Airbnb, Walmart, Starbucks, Uber, Capital One, and Marriott are some of many service-oriented consumer brands that rely on personas to manage users. These companies use personas as a marketing tool to target...
by Steven Slater | Oct 20, 2019 | The Apprentice
DISCOVERING PERSONAS Topic 2 Building A Persona Once you buy into using personas, no doubt you will want to know how to build one. If you are starting from scratch, with little to go on but a hunch, you might begin by creating a test model. Questions you might ask a...
