Topic: 5.1 Discovering Users

DISCOVERING PERSONAS Topic 1 The Value of Personas Google, Airbnb, Walmart, Starbucks, Uber, Capital One, and Marriott are among service-oriented consumer brands relying on personas to manage users. These companies use personas as a marketing tool to target users,...

Topic: 5.2 Why Personas Matter

DISCOVERING PERSONAS Topic 2 Building A Persona Once you buy into using personas, no doubt you will want to know how to build one. If you are starting from scratch, with little to go on but a hunch, you might begin by creating a test model.  Questions you might ask a...
Student Login
Log in below to access your courses.
Forgot Password
Enter your email address or username and we’ll send you instructions to reset your password.