Topic: 3.1.1 Introduction The Master

USING DATA Topic 1 The Importance of Data User data is gathered from any number of sources, including public databases, list brokers, and of course, a service provider’s proprietary database. Data can be stored as individual records or profiles, and profiles can be...

Topic: 3.1.2. Data Privacy and Protection

THE POWER OF DATA Topic 2 Data Privacy Concerns The European Union (EU)—and increasingly other government bodies and organizations across the world—is demanding that services include privacy controls. Municipalities are now requiring that any organization doing...