Topic: 2.1.1 Using Personas for Ideation

DEVELOPING SERVICE IDEAS Topic 1 Viable service ideas solve a user problem, make a routine task easier, or achieve a desired outcome. Each of these criteria share in common the objective to serve a user need, which is the purpose of service design. The field of...

Topic: 2.1.2 Innovation

INNOVATION Topic 2 Economists are debating whether we can use innovation to grow the service economy.  In the U.S., the service sector dominates the agriculture and manufacturing sectors, similar to the economies of most counties. If the service sector slows...

Topic: 2.1.3 Trends

RECOGNIZING TRENDS Topic 3 Spotting a trend doesn’t require the services of a professional prognosticator.  However, it does require knowing the difference between a trend and a fad. A trend — using its most restricted definition —  is a demonstrated pattern of...

Topic: 2.1.4 Creating A Need

CREATING A NEED There are any a number of reasons for a service provider, or any consumer-oriented company for that matter, to come up with a new offering, as discussed previously.  But among all the ideation techniques, creating a need is the most difficult. To...