by Steven Slater | May 30, 2019 | The Journeyman
INFLUENCING USERS Topic 1 A User Influence Model serves as an argument for why someone should change their behavior. As a theme builds, messaging follows a routine: a user challenge is recognized, attempted solutions are identified, new ways of solving the challenge...
by Steven Slater | May 20, 2019 | The Journeyman
USER INFLUENCE MODEL MESSAGING FRAMEWORK Topic 2 Planning the Message Users rarely accept and trust new services. They are often stuck in routines and are reluctant to experiment with something new. A shift along those lines involves trust, which can be won by...
