Explaining the User Influence Model

SHAPING A SERVICE Topic 1 A User Influence Model serves as an argument for why someone should change their behavior. As a theme builds, messaging follows a routine: a user challenge is recognized, attempted solutions are recognized, followed by new ways of solving the...

Topic: User Influence Model Messaging

SHAPING A SERVICE Topic 2 Using The Influence Model A User Influence Model lays out an argument for why someone should change their behavior.  Messages are conceived ahead of time that should be released in a sequence toward an intended outcome.  Each messsage is...

Executing a User Influence Model

SHAPING A SERVICE Topic 3 Planning the Messages This topic explores the messaging for the User Influence Model. The objective is for target individuals to recognize the service provider has a mututally-shared understanding of their current way of operating, and come...