by Steven Slater | Jun 30, 2019 | The Journeyman
TRUST AND CONSQUENCES Topic 1 Many online service providers ask users to set up online accounts before experiencing the service. Others make it a requirement. Setting up an account requires a modicum of user trust; at minimum users should be prepared to divulge their...
by Steven Slater | Jun 20, 2019 | The Journeyman
SHAPING USER EXPERIENCES Topic 2 A near-infinite number of services rely on user data to shape individual experiences. Examples There was a time when business analysts were predicting the failure of Netflix’s streaming service. Once a leader in CD movie...
by Steven Slater | Jun 15, 2019 | The Journeyman
USER EXPERIENCES Topic 3 How Many Choices Can Users Digest? Through much of the 1980s, Campbell’s line of spaghetti sauce, Prego, struggled to compete against its rival Ragu’s Ragu. Hoping to figure out why, Campbell’s called on famed researcher Howard Moskowitz, a...
