by Steven Slater | Feb 28, 2019 | The Journeyman
TOUCHPOINTS Topic 1 WHY USE TOUCHPOINTS? ♦ To shape user preconceptions ♦ To redirect users in the middle of a journey if needed ♦ To gain user perceptions during a service journey ♦ To continue user relationships long after the service expires. Touchpoint...
by admin | Feb 20, 2019 | The Journeyman
TOUCHPOINTS Topic 2 Building Touchpoints Touchpoints are used broadly to instruct, aid, or guide users as to how to reach a service outcome—complete the service. When designing a Touchpoint, service designers can use the table below to understand how Touchpoints come...
by Steven Slater | Feb 10, 2019 | The Journeyman
TOUCHPOINTS Topic 3 Touchpoint Planning The act of Touchpoint planning is coordinating all Touchpoints so they align to the timing of a users’ service experience. So far, we have introduced the scope of touchpoints, describing how and where they are inserted into a...
by Steven Slater | Feb 1, 2019 | The Journeyman
THE JOURNEYMAN Conclusion This concludes the demo, a view into two modules and related topics that mirror the beginning of the Journeyman course. We also offer demos for The Apprentice and The Master, along with accompanying reference handbooks. If any of these are of...
