Topic: 2.6.1 Using Touchpoints

TOUCHPOINTS Topic 1 WHY USE TOUCHPOINTS? ♦  To shape user preconceptions ♦  To redirect users in the middle of a journey if needed ♦  To gain user perceptions during a service journey ♦  To continue user relationships long after the service expires.   Touchpoint...

Topic:2.6.2 Building Touchpoints

TOUCHPOINTS Topic 2 Building Touchpoints Touchpoints are used broadly to instruct, aid, or guide users as to how to reach a service outcome—complete the service. When designing a Touchpoint, service designers can use the table below to understand how Touchpoints come...

Topic: 2.7.4 Conclusion The Journeyman

THE JOURNEYMAN Conclusion This concludes the demo, a view into two modules and related topics that mirror the beginning of the Journeyman course. We also offer demos for The Apprentice and The Master, along with accompanying reference handbooks. If any of these are of...