by Steven Slater | Apr 20, 2019 | The Journeyman
BUILDING A JOURNEY MAP Topic 1 There are three key terms to consider in relation to the Journey Map. A user journey is the path a user takes through a service. A service experience refers to what the user experiences from the service. Lastly, a service outcome is what...
by Steven Slater | Apr 14, 2019 | The Journeyman
USER JOURNEYS Topic 3 The Journey Map has evolved over 20 years from a tool used initially to visualize a typical user’s journey to now creating personalized experiences. The evolution is due to the insertion of technology for sensing and tracking users while they...
