Topic: Using Personas for Ideation

NEW IDEAS FOR SERVICES Topic 1 Meeting User Needs Using Personas to Probe Ideas A persona is essentially a collection of interests and demographics that are mutually shared across a segment of a market. Each one is assigned a fictional name for easy identification....

Topic: Brainstorming New Service Ideas

NEW IDEAS FOR SERVICES Topic 2 Tactics for Conceiving New Service Ideas (1 of 4) Brainstorming A group technique for generating ideas and driving to consensus. With the right inputs and stimulus, the technique can lead to creativity and problem solving. Moderator’s...

Topic: Seizing Opportunity

NEW IDEAS FOR SERVICES Topic 3 Tactics for Conceiving New Service Ideas (2 of 4) Finding Opportunities Part of the definition of entrepreneurship is the ability to find and act upon opportunities. They see the potential, develop a vision, and work toward that through...

Topic: Spotting Trends

NEW IDEAS FOR SERVICES  Topic 4 Tactics for Conceiving New Service Ideas (3 of 4) Trends A trend is a pattern of gradual change and generally referred to as a direction over time. A trend can be spotted through gradual change in process, output, or condition. Chart...

Topic: Creating A Need

NEW IDEAS FOR SERVICES Topic 5 Tactics for Conceiving New Service Ideas (4 of 4) Creating a user need is the most difficult way for a business to address new lines of service. It typically requires heavy marketing resources, and, if the target market of users don’t...
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