Topic: 2.2.1 Creating User Experiences

USER EXPERIENCES Topic 1 A Willingness to Share In the not-too-distant past, consumers were reluctant to give out their email addresses to service providers.  Nowadays, most anyone posts credit card numbers on any website.   Researchers say customers few reservations...

Topic: 2.2.2 The Appeal of Convenience

USER EXPERIENCES Topic 2 Users Let Down Their Guard Even though mobile phones are the most easily breached devices, more than half of all cellphone owners store or link their most sensitive data on their phones. When given the option to use a secure third-party payer,...

Topic: 2.2.3 Satisfying User Needs

USER EXPERIENCES Topic 3 How Many Choices Can Users Digest? Through much of the 1980s, Campbell’s line of spaghetti sauce, Prego, struggled to compete against its rival Ragu’s Ragu.  In hopes of figuring it out, Campbell’s called on famed researcher Howard Moskowitz,...

Topic: 2.3.1 Influencing Users

INFLUENCING USERS Topic 1 A User Influence Model serves as an argument for why someone should change their behavior. As a theme builds, messaging follows a routine: a user challenge is recognized, attempted solutions are recognized, followed by new ways of solving the...

Topic: 2.3.2 User Influence Model Framework

USER INFLUENCE MODEL MESSAGING FRAMEWORK Topic 2 Planning the Message Users rarely accept and trust new services.  They are often stuck in routines and are reluctant to experiment with something new. A shift along those lines involves trust by demonstrating a mutually...