by admin | Jan 30, 2019 | The Master
USING DATA Topic 1 The Importance of Data User data is gathered from any number of sources, including public databases, list brokers, and of course, a service provider’s proprietary database. Data can be stored as individual records or profiles, and profiles can be...
by admin | Jan 21, 2019 | The Master
THE POWER OF DATA Topic 2 Data Privacy Concerns The European Union (EU)—and increasingly other government bodies and organizations across the world—is demanding that services include privacy controls. Municipalities are now requiring that any organization doing...
by Steven Slater | Dec 25, 2018 | The Master
USER FEEDBACK PLANS Topic 2 A Feedback Plan helps service designers focus efforts on intended results and not be swayed off course by others. I’ve personally participated in feedback presentations whose results were useless. The questions and responses failed to...
by Steven Slater | Dec 10, 2018 | The Master
PRESENTING FEEDBACK Topic 2 Service designers need skills as communicators, so they can build compelling narratives from the data that has been collected. Presentation skills are mostly developed over time because the ingredients to good telling are rarely...
by Steven Slater | Nov 30, 2018 | The Master
PROTOTYPING CONCEPT Topic 1 SERVICE PROTOTYPING CONCEPT There is good evidence to suggest that many services are launched into use before they are tested. There may be time constraints and cost considerations, and in some cases, failure to recognize the importance of...
