Topic: 3.3.2 Prototyping Techniques

PROTOTYPING CATEGORIES Topic 4 Categories Of Prototyping Techniques (1) Direct Techniques Direct Techniques are considered “rigorous.” They are used to match the design outcome with the original objective, to improve on a design, and to fix problems. Here...

Topic: 3.4.1. What to Measure

WHAT TO MEASURE Topic 1 Understanding Service Components Service experiences are created by more than one service. In fact, combinations of experiences create single user experiences. So, how do designers determine which part of an experience to test?  They need to...

Topic: 3.4.2. Measuring Behavior

OBSERVATION TECHNIQUES Topic 3 Discovering User Behaviors Measuring user behavior can lead us to discover where services are failing, such as where and when users are abandoning their service journey. To measure behaviors requires forms of observation, either...

Topic: 3.4.3 Attitudes

ATTITUDES PREDICT BEHAVIOR Some researchers devote their careers to studying attitudes to try and predict behavior, a study called “planned behavior.” They evaluate what attitudes trigger certain behaviors.  A person’s attitudes are closely linked...

Topic: 3.2.4 Information Design

Learner Takeaways Topic 3 Survey research can be complex and involve much trial and error.  Here we include some of the lessons we have learned  Hopefully, these will jump-start your efforts. Feedback Best Practices ♦  Soliciting feedback should be an ongoing process....